Three Branding Mistakes That Confuse Customers
Our story starts with PRWeb, the go-to service for sending out press releases. It was one of the first web-based PR sites providing direct access to small business owners. Before …
Our story starts with PRWeb, the go-to service for sending out press releases. It was one of the first web-based PR sites providing direct access to small business owners. Before …
This infographic illustrates how multipliers accelerate growth in technology companies. Technology multipliers are assets found at every level of an organization. While job titles may or may not reflect an …
Here at Technology Multipliers, we’re always on the lookout for new ideas in leadership. We know the value of smart research, and how to utilize recent findings to help companies …
For a product manager, making the leap to social media might come with a series of questions: How can I harness the power of these tools to promote my company? …
In a previous post, we presented six key content marketing considerations for technology marketers. At Technology Multipliers, we built our content marketing strategy around e-books and slidecasts. Never in our wildest …
Why Content Marketing? The simple answer is because high-value content and multiple distribution tactics deliver results. No wonder 91 percent of B2B marketers are doing content marketing. According to Content …
Book Review It’s no surprise we, at Technology Multipliers, like Managing Product Management because few positions have more impact in the success of a technology company than the product management function. Product …
An effective product management function is one of the most powerful weapons of successful technology companies. Why? Because most technology companies constantly struggle with the similar challenges to create competitive …
Product strategy for technology companies is a unique challenge because: Trends like globalization, commoditization, innovation, and personalization have made technology product life cycles shorter. Individual customers need to be engaged, …
Successful technology companies use Product Life Cycle Mangement to create and launch innovative technology products faster than competitors, to leverage globalization as a competitive advantage, and maximize profit from mature …