Content Marketing: Power of E-books and Slidecasts

In a previous post, we presented six key content marketing considerations for technology marketers. At Technology Multipliers, we built our content marketing strategy around e-books and slidecasts. Never in our wildest …

Managing Product Management

Book Review It’s no surprise we, at Technology Multipliers, like Managing Product Management because few positions have more impact in the success of a technology company than the product management function. Product …

8 Keys to Success with Product Management

An effective product management function is one of the most powerful weapons of successful technology companies. Why? Because most technology companies constantly struggle with the similar challenges to create competitive …

8 Keys to Success with Product Strategy

Product strategy for technology companies is a unique challenge because: Trends like globalization, commoditization, innovation, and personalization have made technology product life cycles shorter. Individual customers need to be engaged, …