Product strategy for technology companies is a unique challenge because trends like globalization, commoditization, innovation, and personalization have made technology product life cycles shorter; individual customers need to be engaged, …
Product strategy for technology companies is a unique challenge because: Trends like globalization, commoditization, innovation, and personalization have made technology product life cycles shorter. Individual customers need to be engaged, …
Did you know that only one out of 4 new product projects succeed commercially? Considering the fact that new products account for 50 percent of most US companies revenues, it’s no surprise …
This 16-slide presentation provides an overview of Product Strategy concepts, process models, software tools, and keys to success with Product Strategy for technology companies. Guide to Product Strategy from Technology …
