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Author: Tankut Tümay

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7 Keys to Success with New Product Development

Did you know that only one out of 4 new product projects succeed commercially? Considering the fact that new products account for 50 percent of most US companies revenues, it’s no surprise …

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  • Guide to Product Marketing – E-book
  • Guide to Product Management – E-book
  • Three Branding Mistakes That Confuse Customers

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