An effective product management function is one of the most powerful weapons of successful technology companies. Why? Because most technology companies constantly struggle with the similar challenges to create competitive …
Product strategy for technology companies is a unique challenge because: Trends like globalization, commoditization, innovation, and personalization have made technology product life cycles shorter. Individual customers need to be engaged, …
Successful technology companies use Product Life Cycle Mangement to create and launch innovative technology products faster than competitors, to leverage globalization as a competitive advantage, and maximize profit from mature …
Did you know that only one out of 4 new product projects succeed commercially? Considering the fact that new products account for 50 percent of most US companies revenues, it’s no surprise …
