Guide to Product Marketing – E-book

Good technology and effective salespeople aren’t sufficient for success with technology products. Technical product marketing and product management are two critical roles in a winning technology product. In high tech …

Content Marketing: Power of E-books and Slidecasts

In a previous post, we presented six key content marketing considerations for technology marketers. At Technology Multipliers, we built our content marketing strategy around e-books and slidecasts. Never in our wildest …

Managing Product Management

Book Review It’s no surprise we, at Technology Multipliers, like Managing Product Management because few positions have more impact in the success of a technology company than the product management function. Product …

8 Keys to Success with Product Management

An effective product management function is one of the most powerful weapons of successful technology companies. Why? Because most technology companies constantly struggle with the similar challenges to create competitive …