Strategy Services Project Experience
Enterprise Talent Acquisition Software for Retail Banks
Provided commercialization strategy for CloudCords ETA, Kiran Analytics’ enterprise talent acquisition software. Strategy experience included market analysis, competitive landscape analysis, sales and marketing readiness, and go-to-market strategy.
Modified Atmosphere Nylon Technology Go-to-Market Strategy Study
Conducted strategic marketing services for MagicLiveFresh, a Turkish manufacturer of smart nylon products. The technology provides longer freshness and shelf life of fruits, vegetables and flowers in their post-harvest period. The study involved market research, competitive landscape analysis, and go-to-market strategy development for launching the product for customers in B2B and B2C sectors in North America.
Manufacturing Simulation Software for Aerospace & Defense, High Tech Electronics, and Life Sciences
Provided strategic go-to-market leadership and sales strategy for ProModel which became the flagship product of ProModel Corporation, the industry leader in predictive simulation and analysis solutions. From initial launch in 1989 to 1994, sales multiplied hundred times as a result of an integrated marketing strategy and programs, partnerships with major consulting firms, and top 100 academic institutions.
Business Process Modeling Software for Aerospace & Defense
Provided strategy and leadership for commercialization of CACI’s business process management product. Simprocess was developed by CACI Products Company in partnership with IBM Research and DuPont Engineering. Strategy experience included development of the go-to-market strategy, sales and marketing readiness, and partnership strategy. Since its launch in 1995, Simprocess has helped many corporations and government organizations re-engineer their business processes.
Video Asset Management Software for Media & Entertainment and Government
Managed the commercialization of Convera’s Screening Room video logging, indexing, search, and publishing platform. Commercialization experience included product strategy, customer strategy, and partner strategy.
E-Publishing Portal Platform for B2B Publishers
From concept to development and launch, developed the product strategy for Publisher Control Panel. PCP is a secure collaborative portal which enabled Convera (now VerticalSearchWorks) to scale the implementation of custom, vertical search applications from one to over hundred in two years and to reduce the implementation cycle time from six months to six days.