Recommended Books


A Whole New Mind – Daniel H. Pink

Multipliers – Liz Wiseman

Innovation and Entrepreneurship – Peter F. Drucker

It’s Not About the Technology – Raj Karamchedu

Empowered – Josh Bernoff

Tribes:We Need You to Lead Us – Seth Godin

A Sense of Urgency – John P. Kotter

The Fifth Discipline – Peter M. Senge

Executive Coaching for Results – Brian O. Underhill


Product Marketing

The Innovator’s Solution – Clayton M. Christensen

Data-Driven Marketing:15 Metrics Everyone in Marketing Should Know – Mark Jeffery

Marketing of High-Technology Products and Innovations – Jakki J. Mohr

Marketing High Technology – William H. Davidow

The Search – John Batelle

The Big Switch: Rewiring the World, from Edison to Google – Nicholas Carr

Made to Stick – Chip and Dan Heath


Product Management

Product Strategy for High-Technology Companies – Michael E. McGrath

Managing Product Management – Steven Haines

Product Marketing for Technology Companies – Mark Butje

The Product Managers Handbook – Linda Gorchels

The Art of Product Management – Rich Mironov

Software Requirements – Karl E. Wiegers

Managers As Facilitators – Richard G. Weager, John D. Farrell

The Product Manager’s Toolkit – Gabriel Steinhardt

Expert Product Management – Brian Lawley


Product Development

Mythical Man-month – Frederick P. Brooks

Visual Thinking: for Design – Colin Ware

Visualizing Data – Ben Fry

Setting the PACE in Product Development – Michael E. McGrath

Lean, Rapid and Profitable New Product Development – Robert G. Cooper

Product Design and Development – Steven D. Eppinger


Internet Marketing

The Big Red Fez – Seth Godin

The Long Tail – Chris Anderson

Web Analytics: An hour a day – Avinash Kaushik

Building Web Reputation Systems – Randy Farmer

Don’t Make Me Think – Steve Crew

Small Is The New Big – Seth Godin