E-books

Technology Multipliers Guides are comprehensive introductions to topics in technology product marketing and product development. They provide trends, industry challenges, process-centric models, graphic representations of complex concepts, and keys to success. Guides include practical information about related software products, links and references to relevant blogs, articles, and books.

Guide to Product Strategy

Guide to New Product Development

Guide to Product Management

Guide to Product Life Cycle Management

Guide to Product Marketing

Guide to Internet Marketing