Execution Services Project Experience
Enterprise Talent Acquisition Software for Retail Banks
Provided go-to-market services for CloudCords ETA, Kiran Analytics’ enterprise talent acquisition software. Services included product marketing, internet marketing, sales readiness, CRM and MAS systems implementation.
Custom, Semantic Web Search Engine for Publishers
Managed the first commercial custom search application of Convera’s semantic web search platform with United Business Media. SearchMedica, a professional medical search engine, became the first successful online brand for UBM’s medical division going from zero to million searches a month in two years.
Manufacturing Simulation Software for High Tech, Electronics, and Life Sciences
Provided commercialization leadership for the first Microsoft Windows-based simulation product. ProModel became the flagship product of ProModel Corporation, the industry leader in predictive simulation and analysis solutions. From initial launch in 1989 to 1994, sales multiplied hundred times as a result of an integrated marketing strategy and programs, sales execution and with high quality, high performance technology.
Business Process Modeling Software for Aerospace & Defense
Provided commercialization leadership for CACI’s business process management product. Simprocess was developed by CACI Products Company in partnership with IBM Research and DuPont Engineering. Product management and marketing processes included facilitating the co-development process, defining the go-to-market strategy, managing product launch, marketing communications, sales, and support readiness. Since its launch in 1995, Simprocess has helped many corporations and government organizations re-engineer their business processes.
Video Asset Management Software for Media & Entertainment and Government
Managed the commercialization of Convera’s Screening Room video logging, indexing, search, and publishing platform. Commercialization services included product strategy, program strategy, product management, sales readiness, and early adopter programs with customers such as the NBA, ESPN, Sandia Labs, and NASA.
E-Publishing Portal Platform for B2B Publishers
Managed the new product development and launch of Publisher Control Panel (PCP) for B2B publishing partners. PCP, a secure collaborative portal, enabled Convera (now VerticalSearchWorks) to scale the implementation of custom, vertical search applications from one to over hundred in two years and to reduce the implementation cycle time from six months to six days. Customers included Advanstar, Naylor, UBM, and Vance Publishing.
Enterprise Search Platform for Life Sciences and Government
Managed the transformation of RetrievalWare enterprise search engine to a completely, new web-services based knowledge discovery platform and suite of applications. NPD processes included implementation of stage-gate product development processes, pipeline management, engineering programs, and beta programs with key customers such as Northrop Grumman, EDS, FDA, Pfizer, Novartis, and Wyeth.
Travel Healthcare Staffing Service For Healthcare
Provided Internet Marketing services that enabled Host Healthcare to launch a new business with an outstanding website and search marketing program. Designed and developed corporate identity kit. Created the most compelling, mobile-friendly user experience for travel therapists to search for open positions, learn about travel therapy job opportunities, interact with a recruiter via live chat, and apply online.